My Work

You’re navigating the supermarket aisles, looking for your regular laundry powder when, out of the blue, a massive recycled-paper mole stops you (and your clunky cart) dead in your tracks.

Apparently, the two-centuries-old detergent brand your mom used to buy (and complain about) has launched a new line of no-plastic, heavy-metal-free, zero-waste laundry capsules, and your supermarket is promoting them big time with cleverly arranged product islands.

As the supermarket manager expected, the im

It’s Monday morning, you’re scrolling down your Instagram feed, trying to catch up with your friends and favorite Influencer’s lives.

A brand that you started following not two weeks ago, that makes cute, cat-shaped handbags is now bombarding your feed with #bodypositivity ads.

It’s not that you don’t care for the body positivity movement. In fact, you probably care a lot. So, you silently wonder what smashing patriarchal and European beauty stereotypes has to do with cute, cat-shaped handbags

Whenever we discuss the do’s and don’ts of a feminist and culturally competent marketing strategy, the common reactions we get range from mild surprise to open bewilderment.

“Feminist marketing? Is that even a thing?”

Uhm, yes it is!

Look, we get it. Feminism & cultural competence are big terms—the kind of hype words that folx would typically associate with big social issues and activism.

But marketing? Isn’t the latter supposed to be a capitalist tool that big corporations use to squeeze th

If you somehow associate marketing with aggressive sales tactics and a weird mix of objection-breaking techniques (pressuring discovery calls, anyone?), we can’t blame you. With the recent surge in popularity of online businesses, marketing has become a highly triggering subject for many folx.

Although marketing is essential for any business development, the reality is that the advice roaming around the internet can be incredibly conflicting, creating all kinds of anxiety and overwhelm in new b

Muchas veces lo que nos limita y nos complica la vida no son nuestros familiares ancianos, sino más bien nuestros propios prejuicios e ideas preconcebidas sobre los problemas “de abuelos”. Estos son algunos de los mitos sobre la vejez que están complicando la relación con tu familiar mayor. ¡Es hora de sacarlos del juego!

En la casa de los Rodríguez, la última semana de junio siempre trae aires de fiesta. Cecilia lleva diez años consecutivos preparando una comida especial para celebrar tanto el

“El juguete rabioso”, la primera novela de Roberto Arlt, es entre muchas otras cosas, una oda a la influencia de la literatura en la vida cotidiana. Su personaje principal, Silvio Astier, un joven bonaerense de sueños estrambóticos, nos conduce por la colección de momentos que componen su vida, plagada de incertidumbre y carencias, obligándonos así a pasar página tras página en un fútil intento por encontrar alguna coherencia a aquella colección de acciones absurdas. ¿Qué tiene esta pequeña nove